VietLit

VietLit is a literature-sharing platform whose goal is to honor works by Vietnamese authors and to create an online community full of youth, passion, and enthusiasm.

Task

Creating a distinctive visual identity and designing a user-friendly interface for VietLit

Strategy

Brand Strategy
Design

UI/UX Design, Art Direction
Client

VietLit
My Role

Art Director, UX/UI Designer

Open Project

The Brief

Create an identity and literature platform that is totally unique to young Vietnamese authors and readers.

My teammates and I were in charge of brainstorming, sketching, and developing our ideas for the project. We worked closely with the client to ensure that the brand identity aligned with their vision.

The archivement

Impact

At VietLit, I played a pivotal role as the Art Director, Lead Designer, Web Designer, and Marketing/Social Media Designer, shaping the organization’s visual identity and user experience from the ground up. I built a comprehensive design system, branding, and brand guidelines from scratch, ensuring consistency and scalability across all platforms.
I mentored two junior designers, one of whom now works at Zalo, Vietnam’s top communication app.
As a judge for our writing competition, I helped spotlight emerging talent—many selected works were published by one of Vietnam’s largest publishers.
I also designed and launched the website, which gained 10,000 users in its first month, contributing to the publication of XX works.