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Brand Identity
September 1, 2021

Kombucheriet

Kombucheriet is a kombucha brewery in Bagarmossen, southern Stockholm with the mission to provide healthier alternative to other socially known drinks by crafting a fresh locally produced beverage.

 

Task

Design a new distinctive visual identity and guidelines for communication to Kombucheriet's target audience.

  • Strategy

    Brand Strategy

  • Design

    Label Design, Art Direction

  • Client

    Kombucheriet

  • My Role

    Art Director, Illustrator, Graphic Designer

Open Project

Brief

Design a brand identity of fresh delicious drinks for forward-thinking people

Kombucheriet targets self assured and focused people with active, urban, lifestyles and conscious of their environment.

They want the expression of the brand to be:

  • Clean but not Nordic minimalist.
  • Subtle elegance that says quality, but not luxury.
  • Feeling of life, movement, though not loud or too high energy.
  • Confident but not boasting. It’s more introverted than extroverted.

SOLUTION

A touch of Asian-inspired style

View Brand Book

After many brainstorming section, we finally arrive to a solution that satisfies all the requirement from our client.

We delivered a brand style guide which defines the company’s tone of voice, brand elements as well as how the elements should be applied to the product packaging and across marketing materials; kombucha’s labels & template for social media.

The team

Meet our talented team.

During this project, my main role is to provide visual solutions to the brand and create artworks for each kombucha’s flavor as the client has decided to proceed with my Asian-style art direction.

Project Management

— Tomás Pires Da Silva
Project Manager & Creative Designer

— Svetlana Kostsova
Project Manager

Art Direction

— Mai Nguyen
Art Direction & Illustrator

— Malen Gall
Art Direction & Creative Designer

Creative Design

— Morgan Hassel
Logo Designer

HIT ME UP

Let's create something amazing together!

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