CEPS is a street-culture sneaker brand that focuses on creating bold, energic, and futuristic dystopian designs for young adults.
Creating a new identity that better reflects their brand and showcases their voice.
THE BRIEF
The brand demands a bold attitude that appeals to those interested in the dark, edgy aesthetic.
SOLUTION
The 90s cyberpunk aesthetic becomes one of the main inspirations due to its rebellious nature, which aligns well with the fierce spirit and rowdy tone of the brand. The logo has bold, italic typography, which is similar to the title of classic dystopian movies.
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