
Who am I?
Hey, I’m Mai—a Product Designer with a deep love for storytelling through design. My work is rooted in crafting intuitive, aesthetically refined experiences, whether in branding, UI/UX, product design, or animation. I believe that great design isn’t just about how things look—it’s about how they feel, function, and connect with people.
My approach is a blend of logic and artistry, influenced by my background in creative writing, visual communication, and poetic expression. I’m drawn to design that challenges the ordinary, where form meets meaning, and where even the smallest details tell a story. Whether it’s shaping the visual identity of a brand or designing fluid, user-friendly digital experiences, I strive for solutions that are both beautiful and purposeful.
Outside of design, I write poetry, creative stories, and occasionally get lost in nature. There is this inner curiosity about the truth of humanity that drives me to understand and learn about other people every day.
Currently based in Stockholm, but always creating with a world in mind.
My Journey
CRAFTING IMPACTFUL EXPERIENCE
UX/UI Designer at Bontouch AB
March 2022 – Present | Sweden
Clients: SEB, Taxi Stockholm
Designer (Generalist) at Hyper Island
August 2021 – June 2022 | Sweden
Graphic Designer at ALEQUI
February 2021 – Present | Sweden
Art Director/Designer at VietLit
November 2020 – June 2021 | Remote
Design Student at Accademia Italiana
September 2018 – May 2021 | Italy
Freelance Illustrator
June 2019 – March 2021 | Vietnam
Capabilities
UX/UI Design
Visual Design
Mobile Design
iOS & Android Design
Website Design
Design System
2D Illustration
Art Direction
Branding Guidelines
Branding Identity
Packaging
Web Design
Video-editing
Animation
Marketing material
Creative writing
Tool box
Figma
Photoshop
Illustration
InDesign
Adobe XD
After Effect
Premiere Pro
Lightroom
Basic HTML & CSS
WordPress
Elementor
WIX
UX Builder
Trello
Notion