Rise Up

A unique visual system and brand identity for a music festival scheduled post-pandemic.

Task

Designing and defining a brilliant visual identity that appeals positive and uplifting as the spirit of the event.

Design

Art Direction, Logo Design, Editorial Design
Client

Fadi Bassil
My Role

Art Director, Brand Designer

THE BRIEF

A lively identity that is appealing to the mass audience

The event is set in a global context. Therefore, the design should appeal to the mass audience from different countries. The key concept must deliver the tone and voice of the event: Joyful, Recharged, Supportive, Hopeful, Optimistic and Lively.

SOLLUTION

A design which is based on universal elements

The elements and patterns of this event are based on the global symbol of hope, light, peace, healing and above all, human’s most powerful feeling – love.